"Hi-C Ecto Cooler fueled a pop culture phenomenon that is well remembered and beloved by fans to this day," said Charles Torrey, vice president of Minute Maid/Hi-C Brands for Coca-Cola North America. The Ghostbusters return in the reboot's first trailer
It was supposed to be a "short-lived promotional beverage," according to Coca-Cola, but its "immense popularity kept it around for more than a decade." The company discontinued Ecto Cooler in 2001.
Ghostbusters ecto cooler series#
(As you can see in the image above, the 2016 version of Ecto Cooler does not feature Slimer.)Ī citrus flavor of the Hi-C fruit drink line, Ecto Cooler debuted in 1987 as a tie-in for The Real Ghostbusters, an animated television series that was a spinoff of the original 1984 film. The revival of the 1980s film franchise provides Coca-Cola with a reason to give Ecto Cooler a modern-day afterlife, like the slimy green character on its original packaging. It will be a promotional tie-in for Paul Feig's Ghostbusters, which premieres a month and a half later on July 15.
The Ghostbusters franchise spawned all kinds of marketing tie-ins and merchandise, and one of the biggest is coming back this year: the " Ecto Cooler" flavor of Hi-C.Ĭoca-Cola, the parent company of Hi-C maker Minute Maid, announced today that it is bringing Ecto Cooler to store shelves starting May 30.
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